Neomar Consulting Experience
The accuracy of the information included into a market research depends on the ability of the researcher / consultant to fully understand the specifics of that industry.
Neomar Consulting's experience in researching the Romanian industrial sector and mostly the building materials market guarantee you professional and accurate results.
Please find below a list of our previous projects. Access this link for a partial list of our clients.
Relevant projects - 2004-2006
- Romanian thermoi-insulating joinery and PVC and Aluminum joinery profiles used for joinery production - 2004 / 2005 / 2006 / 2007
- Romanian thermo-insulating materials– polystyrene and mineral wool - Romania 2006
- Romanian market of PVC shafts and tubes used to protect electrical circuits / wiring – 2005-2006
- Monitoring the endowment rate with modern joinery of Romanian households
- Sandwich panels market research and forecast - 2006-2007
Romanian market of roofing systems (tiles): metal tiles, concrete tiles, ceramic tiles, bituminous shingles - 2004-2007 - Research of Romanian market of baby products – 2005
- Research of Romanian market of steel profiles - 2006
Relevant projects - 2007-2008
1. PVC and aluminum profiles for doors and windows - syndicated market research
- Timeframe: January - April 2007
- Methodology:
- Quantitative survey 500 face-to-face interviews - B2B; 20 cities; complex questionnaire;
- Expert interviews: 15 interviews
- Relevant clients: Alumil, Veka, Deceuninck, Alro Extrusion, Exalco, Oltchim and others
2. Market research on water filters and chemical treatment systems
- Timeframe: May- July 2007
- Methodology:
- Quantitative survey - 200 industrial users of water filters and chemical treatment systems
- Interviews with top 20 market players
- National representative study on a sample of households regarding water sources used for consumption.
- Client: Ascomi Trade SA
3. Market study on adhesives, cement plasters, dry binders
- Timeframe: September - November 2008
- Clients: pilot study - result distributed to most relevant market players
- Methodology: multi-client study, face-to-face interviews with approximately top 30 market players.
4. Industry analysis - Roof tiles market in Romania
- Timeframe: January - april 2007
- Methodology: interviews with 30 competitors on the market and statistical data
- Relevant clients: Bramac, Elpreco SA, Ruukki Romania, Viking Profil, Tegola, Lindab, Grestincom, Siceram SA Sighisoara, Ceramica Iasi, CARS SA Tarnaveni, etc.
5. Industry analysis - sandwich panels market
- Timeframe: January - April 2007
- Methodology:
- Industry analysis - expert interviews - approximately 25-30 companies in the industry
- Quantitative survey within users - approx. 200 interviews with construction companies specialized in industrial buildings.
- Relevant clients: Oltchim SA, Plastsistem SA, Kontirom SA, Ruukki Romania, Lindab SA, Kingspan Romania and others
- Timeframe: may 2007
- Methodology: 1000 interviews - expert visitors at Construct Exp
- Timeframe: may 2007
- Methodology: interviews on a national representative sample of households
8. Product testing - materials used for sound-proofing. Usage habits and attitudes regarding sound-proofing and acoustic optimization materials
- Timeframe: May - June 2007
- Methodology: quantitative survey - 250 construction, interior design companies, architects.
- Client: Arcelor Mittal Constructiones (Spain)
9. Client satisfaction survey for Saint Gobain Glass Romania
- Timeframe: november - december 2007
- Methodology: quantitative research, telefone interviews
- Client: Saint Gobain Glass Romania SA (Calarasi)
- Timeframe: august 2007 - ianuary 2008
- Methodology: quantitative research - survey on 250 construction materials distributors
- Client: Saint Gobain Isover Romania SA (Ploiesti)
- Methodology: interviews with industry experts; previous studies of Neomar Consulting
- Timeframe: november - december 2007
- Client: Grup Construct SA - Suceava
12. Market entry study - analysis on Romanian prepainted steel sheets and galvanized sheet metal - needed to design a business plan for taking a loan
- Timeframe: june- july 2007
- Methodology: desk research, statistical data, telephone interviews
- Client: Grestincom SA
13. Romanian market research on PVC and HDPE pipes market
- Timeframe: November 2008 - Ianuary 2008
- Methodology: sectorial multiclient study
- Relevant clients: Pipelife Romania SA, Wavin Romania SA Teraplast SA, Prodplast SA, Rehau Polymer SA
14. Market study on precast concrete- industry analysis
- Timeframe: April - June 2008.
- Methodology: desk research; industry interviews with top 15 competitors
15. Market study on advertising signs and Point-Of-Sale commercial furniture
- Timeframe - (January - June 2008)
- Methodology - consulting services (marketing strategy); in-depth interviews with relevant clients; telephone and internet surveys (200 interviews); competition analysis
- Client: confidential
16. Market study on tiles market (renewal)
- Timeframe: January - April 2008
- Clients: Lindab SA, Ruukki Romania SA, Bramac, Siceram SA, Ceramica Iasi, Elpreco SA, Viking Profil, Arcelor Mittal Construction SA and others.
- Timeframe: January - April 2008
- Clients: Metecno Romania SA, Ruukki Romania SA, Bramac, Siceram SA, Ceramica Iasi, Elpreco SA, Viking Profil, Arcelor Mittal Construction SA and others.
- Timeframe: September - December 2008
- Clients: Dunapack Rambox
- Methodology: B2B quantitative survey, telephone interviews, 200 companies interviewed x 3 respondents/company
19. Industry analysis - thermo-insulating doors and windows (PVC and aluminum)
- Timeframe: November 2008
- Clients: confidential
- Methodology: industry interviews and desk research
Relevant projects 2009
20. Industry analysis - paints and varnishes market
- Timeframe - January 2009
- Methodology - industry interviews and desk research
- Client: Chempro Chemicals Ltd.
21. Syndicated market research - clients of thermo-insulating joinery
- Timeframe - January 2009 (1st wave), May 2009 (2nd wave)
- Methodology - B2C quantitative survey over a national sample of clients (1200 direct interviews)
- Clients: Aplast SRL, Casa Noastra SRL, others
22. Industry analysis - Romanian market of roof tiles and bituminous membranes
- Timeframe - January-March 2009
- Methodology - industry interviews and desk research
- Clients: Lindab, Bramac, Ruukki, ArcelorMittal, Plannja, Tegola, Onduline, Arabesque and others
23. Industry analysis - Wall-building materials for industrial buildings (sandwich panels, light steel profiles, structural cassettes, trapezoidal steel sheets)
- Timeframe - January-March 2009
- Methodology - industry interviews and desk research
- Clients: Isopan Est, Lindab, Ruukki, Estpan, Plastsistem, ArcelorMittal, Brucha GmbH, Gunnebo Fastening and others
24. Detailed analysis of Romanian thermo-insulating doors and windows market
- Timeframe - April - June 2009
- Methodology -
- B2C quantitative survey - 1200 face to face interviews nationwide (end-users)
- B2B quantitative surbey - 100 telephone inteviews (dealers and fitters)
- Desk research, industry interviews
- Mystery Shopping
- Elaboration of a marketing plan for our client
- Training of sales and marketing personnel
- Clients: confidential
25. Industry analysis - Pluvial systems
- Timeframe - May-June 2009
- Methodology - industry interviews and desk research
- Clients: Lindab, Ruukki, Tegola
Other Relevant Projects
Other relevant projects conducted by our consultants between 1999-2002 (not within Neomar Consulting)
- Consulting services for implementation a marketing department within a passenger transportation company
- Oil products distribution market
- Analysis of Romanian telecoms market
- Preparation of a business plan and tender documents for a telecom operator for participation to a bid for granting a telecommunication licence
- Research of Romanian real estate market and construction market