2009 started under the sign of uncertainty and negative economic signals. Many players active on this industry started looking for solutions and strategies in order to avoid or minimize the negative influences of this economic turmoil over their companies.
In order to support these efforts, Neomar Consulting started a series of studies over this industry intended to clarify several issues about the future evolution of joinery market in Romania.
The first report "Monitoring the degree of endowment of Romanian households with modern joinery - first quarter 2009" has been completed and is available for your company
The study analyzes the residential segment, namely the replacement of old joinery in Romanian households. This analysis is extremely relevant because the residential segment is the segment with highest share on the entire doors and windows market.
We now offer an answer to several key questions:
- Which is the market segment that presents the highest potential in 2009? Is it urban segment / large cities or rural households?
- How many homes can be further equipped with modern doors and windows?
- How much can you bet on demand from the replacement of old windows in 2009?
- How is the economic crisis affecting customer buying intentions and behavior?
Your benefits?
Knowledge of market evolution on short and medium term will help you to:
- Set realistic goals for your company;
- Adjust the investment policy according to market evolution;
- Guide marketing and sales efforts to segments with the highest potential.
- To maximize profits and limit certain expenses
- The degree of endowment of households with modern doors and windows: partially equipped, completelty equipped homes, nationwide and by residence
- Average number of windows equipped with modern joinery / household, nationwide, by residence and geographical regions
- Percentage of respondents intending to purchase thermoinsulating doors and windows within next 3 months - national level and by residence
- Average number of insulated windows per house expected to be purchased within 3 months, nationwide, by residence and geographical regions
- Evolution of penetration rate of modern windows on Romanian households - nationwide during 2000 - 2009
- Comparative evolution of the customers buying intentions - nationwide from October 2005 to January 2009
- Forecasted market size for the next 3 months and next 12 months.
The reports are easy to process, each information being presented in several forms: graphs, tables, comments.
How to order?
The report is available only to subscribers. To order the report or for further details please contact us.
